The Role & Benefits of AI in Marketing Strategies

Nowadays, Social Media Marketing or Digital Marketing have came into existence and the Marketing is not as same as it used to be earlier. In the earlier times every companies used to use Traditional Marketing Strategies to sell their products to the customers and retain them. It can be done into many different ways such as TV Ads, Posters, Banners, Hoardings, Pamplets, Newspapers, etc.

But in todays modern world, the use of Traditional Marketing is very less and with the new technology of AI is has boosted the Social Media Marketing. Everyone is using social media nowadays and the companies are perfectly using social media and AI to drive their sales. People are active on different social media platforms everyday and seeing this, the companies grabbed the opportunity and started their marketing on different social media platforms such as Instagram, YouTube, Facebook, WhatsApp, etc. Mostly every companies right now has changed their techniques for the Marketing with the changing world.

As AI has came into existence everything has been changes into the world of Marketing. Marketing has been evolved completely and especially the Social Media Marketing or Digital Marketing. There are many Benefits of AI in Marketing which we will be talking about in this blog. AI in marketing is used for very different purposes such as AI Content Marketing, AI Social Media Post Generation, Marketing and Sales and many more.

What is AI in Marketing? 

AI means Artificial Intelligence which helps the business in many ways and also ease their life. AI basically helps the business in a way that it tells, when is user is on peak usage time of Social Media and most active on it. This helps the company to send personalized messages to the user in different ways and by this the customer gets attracted towards the company. This is one of the best usage of AI in Marketing.

• Benefits of AI in Marketing: 

There are many benefits of AI in Marketing. Here are few of them,

• Saves Time: AI can do in minutes what would take a human hours  to do the same.
• Understands Customer: It studies buying habits and other online activity.
• Improves customer experience: It gives people what they want, when they want it.

For example, if you buy a coffee daily in the morning than the AI will remind you with a special offer if available at the same time.

• AI Content Marketing: 

Creating Good Content – like blogs, videos, or product descriptions – is a big job. AI Content Marketing tools helps marketers write faster. These tools can suggest blog titles, fix grammar, and even create short pieces of text like captions or product advertisement.

For Example, If a fashion brand wants to describe a new Jacket, AI can suggest lines like: “Stay warm and Stylish this Winter”. Marketers can use this and add their creative touch. AI Content Marketing is a big thing now.

• Personalization: 

Personalisation always makes the customer happy. Have you ever received an Email or any message that seemed only made for you personally? That’s not a coincident – It’s AI work. AI looks at your order or shopping history and behaviour to suggest products you might like.

This is called as personalization. This is a Benefit of AI in Marketing, with the help of AI in Marketing and Sales is also driven on a large scale. For Example, If you had buy a sports shoes than with the help of AI the website will show the new collection of Sports shoes that has launched in the market the very next time you will visit the site. AI Content Marketing can also be presented in this way.

AI has a record of every person’s history and the access of their device, with the help of it, the AI suggest the things to us. If we searched Mobile phones on google than on Instagram or any other social media apps the advertisement of mobile phones will directly be showing in our feed. These is a big example of Benefits of AI in Marketing.

• AI Social Media Post Generation:

AI Social Media Post Generation is also a Benefits of AI in Marketing which helps in Marketing and Sales generation. Posting on Social Media everyday can be very tiring and boring, so in this case many companies uses the AI Social Media Post Generation tools to ease their work. Those tools help in different ways such as:

• Suggesting post Ideas.
• Writing Captions.
• Choosing Hashtags.
• Scheduling the best time to post.

For Example, a bakery can use AI to post a photo of cupcakes with a catchy line like “Sweeten your Day!” AI keeps the brand active and in a fun manner without spending the hours of human touch and planning and always ease the stress.

• Better Customer Service with Chatbots:

AI Chatbots are the bots which are present on the website. They answer the questions of the customers or the website visitor, solve basic things and problems, etc. These Chatbots are present 24/7 on the websites and helps the various visitors in different ways. These is also a big Benefits of AI in Marketing and helps in AI in Marketing and Sales generation. With the help of this it saves time for the business as well as the customers. While the chatbots handle easy task, real human agents can focus on more difficult questions.

• Predicting the Future with AI:

We can predict the future with the help of AI as it is very perfect in reading and observing the past data and it can also predict that what might can happen in the future. These is called as predictive analysis. These is also a great Benefits of AI in Marketing.

If a customer buys a baby stroller, AI might suggest baby clothes or toys next. This help the business organisation to plan their offers very properly and it also helps to drive the sales in bulk.